Reels are short videos you can easily create and enjoy watching on Instagram. They are a fun way to connect with your community over entertaining videos that inspire anyone to join in. It is the best way Creators can find a community that is deeply engaged and aligned with their interests.

Unlike Stories, Reels don't disappear after 24 hours and remain on Instagram until you delete them. Reels are full-screen vertical videos up to 90 seconds long. They now feature a suite of editing tools and audio tracks as well as trending voice and sound snippets.

To access through the Reels tab, tap the camera on the top right. To access through the Instagram home screen, tap the “+” on the top right and scroll to the Reels tab at the bottom of the screen. Go to your profile in the instagram app.